Blume
Print & Presentation Design
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art director. graphic designer. creative strategist.
Client
Amy McGrath for Senate
Project
Kentucky Votes
Role
Graphic Design
Art Direction
Credits
Website design and development in collaboration with Landslide Digital
Animations by Mariah Marasco
Due to Covid-19, Kentucky lawmakers introduced new ways to vote, including vote by mail and early voting. While the expanded access was a victory, there was no central information center for Kentucky voters. The campaign addressed this need with Kentucky Votes.
Website
Since there was no government
produced voter information tool,
we created Kentucky Votes to help
clarify the voting process for all
Kentuckians. COVID-19 introduced more ways to vote (e.g. by mail, early
voting and voting on election day) than ever before, but details varied
by county. Subsequently, county clerks across Kentucky directed their
constituents to the website and
utilized the materials we provided.
Digital Ads & Social Graphics
The goal of the Kentucky Votes
digital ads and social graphics was to provide information to voters that was neutral, non-partisan and trusted. It was essential that this information be as simple and clear as possible. This was done through simplified typography and illustration styles, and a politcally neutral color palette.
